Sports Apparel Partner
Born in 1984, at a time when the concept of branded sports clothing was practically non-existent, Black Panther has always been ahead of the curve in the now seemingly-crowded marketplace for active apparel. Using its first player status to excellent advantage, the brand has established a formidable track record for product upgradation, as much in terms of technical innovation of its existing lines as also in its constant endeavour to expand product categories.
Imbued with the realization that the brand had to be to be perceived as a “Total Sportswear Solutions provider” in order to maintain its pole position, Black Panther has always engaged in segmentation across customer profiles, product lines and price points. Hence, in addition to sports & fitness apparel, across Mens, Ladies and Juniors, Black Panther offers a comprehensive range of sports accessories such as Sports Socks, Wristbands, Headbands, Athletic Supporters, Knee Caps, Anklets, Caps, Bags, Ortho Belts, Gym Towels and the like. In addition,the swimwear line — marketed under the sub-brand “Aquaflex” — has been overwhelmingly well–received. Likewise, the “Flexfit” range of compression clothing has given an extra edge to the brand in the performance clothing category.
Black Panther is driven by the brand theme of “Seriously Sporty”. Living upto which involves the customising of the finest globally accepted fabrics for sportswear, with styling that is both inventive and functional – reinforced of course, with the same unstinting commitment to quality and detail which is the hallmark of any Black Panther article. In terms of styling, the aim is to create a line of active wear that can be comfortably worn both within the gym as well as without, to project an active lifestyle. In other words, fusing the performance demands of athletic clothing with a high style quotient of sporty street wear. Ergo the tag line, ‘Live the Sport, Sport the Look’. Each article is designed keeping in mind the need to fuse a form and feel that reflects an active lifestyle with the kind of pure performance one would expect from a leading sportswear brand.