Programme Schedule

Global Sports Marketing Forum | 21st December 2016

09:00 - 09:30 Registration and networking
09:30 - 09:35 Welcome Address: Deepak Lamba, President Times Strategic Solutions Ltd. Bennett, Coleman & Co. Ltd
09:35 - 09:45 Keynote address: Momentum of Indian Sports
Shri Shri Bhaiyalal Rajwade, Minister of State for Sports & Youth Affairs, State of Chhattisgarh 
09:45 - 09:50 Opening Address: Snapshot on Indian Sports Industry
  Vinit Karnik, Business Head, ESP Properties
09:50 - 10:00 Special Address: Topic TBD | Grassroot development 
  Bhaichung Bhutia, Founder, Bhaichung Bhutia Football School
10:00 - 10:15 Topic:  Vodafone-IPL case study
  Siddharth Banerjee - Senior Vice President (SVP) - Marketing and Head of Brand, Insights, Media, Activation & Digital at Vodafone India 
10:15 - 11:00 Panel Discussion: How many sports leagues can India fuel?
  Sandip Tarkas, CEO – Special Projects, Future Media & Bengal Warriors
  Arpita Majumder, Co-Founder, Kyazoonga
  Karan Ahluwalia, Country Head, Entertainment, Media and Sports Banking, Yes Bank
  Asha Thacker, Sports Partnerships, Facebook India
  Moderator:  Ayaz Memon, Consulting Editor with Network 18 
11:00 - 11:30 Tea Break
11:30 - 12:00 Topic: How to build the Brand and Image of a Country using sports marketing tools
  Ignacio García, CEO, Darhima Sports Management
12:00 - 12:45 Panel Discussion: Is TV the last mile in scaling up a sport in today's age?
  Yannick Colaco - Vice President & Managing Director, NBA India
National Basketball Association
  Atul Pande, Executive Director, Sportzlive
  L V Krishnan, CEO, TAM Media Research (India)
  Sanjay Sharma, Head Corporate Communications and Motorsports, JK Tyres
  Aneesh Madani, Head of Sports Partnerships, India and South Asia, Twitter
  Moderator: Sharda Ugra, Senior editor for ESPN
12:45 - 14:00 Networking Lunch
14:00 - 14:45 Panel Discussion: Sports road to success? - Bottom up or Top down?
  Jitendra Joshi, Co-Founder and Director, SportzConsult
  Deep Mukherjee, CEO, National committee on sports at CII, Star Sports
  Hemant Dua - CEO of GMR Sports, Delhi Daredevils
  Rishikesh Joshi, Founder, Sports For All
  Moderator: Arvind Iyengar, CEO of Sportz Interactive
14:45 - 15:15 Topic: The role of the media in the growth of the sports industry - the case of Spain
  Enrique Ramon, Director of External Relations and Protocol, High Council for Sport of the Spanish Government.
15:15 - 15:45 Topic: Building brands through Sports
  Rajat Mehta, Senior President & Country Head – Brand & Retail Marketing, Yes Bank
15:45 - 16:00 Tea Break
16:00 - 16:45 Panel Discussion: Metrics to measure Sports Sponsorship - ROI v ROO
  Supratik Sen, CEO, Unilazer Ventures - Sports Business
  Rajesh Krishnamurthy- Business Head- Consumer Product Division, The Himalaya Drug Company 
  Anil Singh, Founder and Managing Director of Procam, International 
  Anil Jayaraj, Executive Vice President, Star India
  Ravi Chavan, Vice President - South Asia, Nielsen Sports 
  Moderator: Radhakrishnan S, Vice President at Ten Sports
16:45 - 17:00 Closing address